Economics, strategy and the firm / Paul Cashian.
Material type:
TextPublication details: Basingstoke ; New York : Palgrave Macmillan, 2007.Description: xi, 341 p. : ill. ; 25 cmISBN: - 0333992962 (hbk.)
- 0333992970 (pbk.)
- 9780333992968 (hbk.)
- 9780333992975 (pbk.)
- 658.4012 22
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Includes bibliographical references (p. [336]-338) and index.
CONTENTS: Economics, Strategy and the Firm -- The Economist's Firm -- Extensions of the Economist's Model of the Firm -- Costs, Revenues and Profit -- Transaction Costs -- Management Costs -- Resource Based Theory of the Firm -- Game Theory and the Behavior of Firms -- Firms and Competitive Behavior -- Firms and Cooperative Behavior -- Environmental Analysis -- The Economist's Perspective -- Environmental Analysis -- The Strategist's Perspective -- Competition Policy -- Competition Policy in Action.
Draws on the increasing synthesis of ideas from economics and business strategy to explain how organizations fulfill their corporate goals. This book provides an analytical framework showing how tools from economics can be used to explain, and even predict, the economic behavior of organizations. It is suitable for intermediate undergraduates.