Essentials of strategic management / J. David Hunger, Thomas L. Wheelen.
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, 2007.Edition: 4th edDescription: xi, 192 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 0131485237
- 8120332342
- 9780131485235
- 9788120332348
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RTC Library Main opac | Main TEST | 658.401 HUN | Available | 30011022 |
Includes bibliographical references and index.
Basic concepts of strategic management -- Corporate governance and social responsibility -- Environmental scanning and industry analysis -- Internal scanning : organizational analysis -- Strategy formulation : situation analysis and business strategy -- Strategy formulation : corporate strategy -- Strategy formulation : functional strategy and strategic choice -- Strategy implemenation: organizing for action -- Strategy implemenation : staffing and leading -- Evaluation and control -- Suggestions for case analysis.