Customer-driven IT : how users are shaping technology industry growth / David Moschella.
Material type:
TextPublication details: Boston : Harvard Business School Press, c2003.Description: xx, 251 p. : ill. ; 25 cmISBN: - 1578518652 (acid-free)
- 338.4/7004 21
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Includes bibliographical references (p. 239-243) and index.
Introduction : the evolution of an idea -- Part I: IT patterns and tendencies -- Computers have always been difficult -- Learning from a supplier-driven industry, 1950-2000 -- Envisioning a customer-driven industry -- When customers have taken the lead -- Part II: A customer-driven IT industry -- Business attitudes and resources -- Web services and semantic applications -- Where business leadership is needed -- The emerging e-learning value chain -- Consumers and communities -- Government as a source of IT industry value -- Part III: Summary and conclusions -- Implications for IT suppliers and customers.