Managerial economics : analysis, problems, cases / Lila J. Truett, Dale B. Truett.
Material type:
TextPublication details: Cincinnati, Ohio : South-Western College Pub., c2001.Edition: 7th edDescription: xix, 759 p. : ill. ; 24 cmISBN: - 0324019076 (alk. paper)
- 338.5/024/658 21
- HD30.22 .T78 2001
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Includes bibliographical references and index.
PART 1. THE FIRM AND ITS ENVIRONMENT; 1. Introduction, Basic Principles, and Methodology; 2. Revenue of the Firm; 3. Demand Analysis and Estimation; 4. Economic Forecasting; PART 2. PRODUCTION, COST, AND PROFIT MAXIMIZATION; 5. Production Analysis; 6. Cost of Production; 7. Profit Analysis of the Firm; PART 3. MARKETS AND THE BEHAVIOR OF THE FIRM; 8. Perfect Competition and Monopoly: The Limiting Cases; 9. Monopolistic Competition and Oligopoly; 10. Games, Information, and Strategy; 11. Topics in Pricing and Profit Analysis; 12. Factor Markets and Profit-Maximizing Employment of Variable Inputs; PART 4. ANALYSIS OF PROJECT DECISIONS; 13. Fundamentals of Project Evaluation; 14. Risk in Project Analysis; PART 5. THE FIRM AND THE PUBLIC SECTOR; 15. Economics of Public Sector Decisions; 16. Legal and Regulatory Environment of the Firm; Appendix A. Mathematical Appendix; Appendix B. Interest Factor Tables; Appendix C. Answers to Selected Odd-Numbered Problems; Glossary; Index.