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Managerial economics : analysis, problems, cases / Lila J. Truett, Dale B. Truett.

By: Contributor(s): Material type: TextPublication details: Cincinnati, Ohio : South-Western College Pub., c2001.Edition: 7th edDescription: xix, 759 p. : ill. ; 24 cmISBN:
  • 0324019076 (alk. paper)
Subject(s): DDC classification:
  • 338.5/024/658 21
LOC classification:
  • HD30.22 .T78 2001
Contents:
PART 1. THE FIRM AND ITS ENVIRONMENT; 1. Introduction, Basic Principles, and Methodology; 2. Revenue of the Firm; 3. Demand Analysis and Estimation; 4. Economic Forecasting; PART 2. PRODUCTION, COST, AND PROFIT MAXIMIZATION; 5. Production Analysis; 6. Cost of Production; 7. Profit Analysis of the Firm; PART 3. MARKETS AND THE BEHAVIOR OF THE FIRM; 8. Perfect Competition and Monopoly: The Limiting Cases; 9. Monopolistic Competition and Oligopoly; 10. Games, Information, and Strategy; 11. Topics in Pricing and Profit Analysis; 12. Factor Markets and Profit-Maximizing Employment of Variable Inputs; PART 4. ANALYSIS OF PROJECT DECISIONS; 13. Fundamentals of Project Evaluation; 14. Risk in Project Analysis; PART 5. THE FIRM AND THE PUBLIC SECTOR; 15. Economics of Public Sector Decisions; 16. Legal and Regulatory Environment of the Firm; Appendix A. Mathematical Appendix; Appendix B. Interest Factor Tables; Appendix C. Answers to Selected Odd-Numbered Problems; Glossary; Index.
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main RTC Library Main opac Main TEST 338.5 TRU Available 30010835
Total holds: 0

Includes bibliographical references and index.

PART 1. THE FIRM AND ITS ENVIRONMENT; 1. Introduction, Basic Principles, and Methodology; 2. Revenue of the Firm; 3. Demand Analysis and Estimation; 4. Economic Forecasting; PART 2. PRODUCTION, COST, AND PROFIT MAXIMIZATION; 5. Production Analysis; 6. Cost of Production; 7. Profit Analysis of the Firm; PART 3. MARKETS AND THE BEHAVIOR OF THE FIRM; 8. Perfect Competition and Monopoly: The Limiting Cases; 9. Monopolistic Competition and Oligopoly; 10. Games, Information, and Strategy; 11. Topics in Pricing and Profit Analysis; 12. Factor Markets and Profit-Maximizing Employment of Variable Inputs; PART 4. ANALYSIS OF PROJECT DECISIONS; 13. Fundamentals of Project Evaluation; 14. Risk in Project Analysis; PART 5. THE FIRM AND THE PUBLIC SECTOR; 15. Economics of Public Sector Decisions; 16. Legal and Regulatory Environment of the Firm; Appendix A. Mathematical Appendix; Appendix B. Interest Factor Tables; Appendix C. Answers to Selected Odd-Numbered Problems; Glossary; Index.

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