What management is : how it works and why it's everyone's business / Joan Magretta ; with the collaboration of Nan Stone.
Material type:
TextPublication details: New York : Free Press, c2002.Description: x, 244 p. ; 23 cmISBN: - 0743203186
- 658 21
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Includes bibliographical references (p. [223]-232) and index.
Introduction: The Universal Discipline -- pt. I. Design: Why People Work Together and How. Ch. 1. Value Creation: From the Outside In. Ch. 2. Business Models: Converting Insight to Enterprise. Ch. 3. Strategy: The Logic of Superior Performance. Ch. 4. Organization: Where to Draw the Lines -- pt. II. Execution: Making It Happen. Ch. 5. Facing Reality: Which Numbers Matter and Why. Ch. 6. The Real Bottom Line: Mission and Measures. Ch. 7. Betting on the Future: Innovation and Uncertainty. Ch. 8. Delivering Results: First, You Focus. Ch. 9. Managing People: Which Values Matter and Why. Epilogue: Next Steps.
"Whether you're new to the field or a seasoned executive, this book will give you a firm grasp on what it takes to make an organization perform. It presents the basic principles of management simply, but not simplistically. Why did an eBay succeed where a Webvan did not? Why do you need both a business model and a strategy? Why is it impossible to manage without the right performance measures, and do yours pass the test?" "What Management Is is both a beginner's guide and a bible for one of the greatest social innovations of modern times: the discipline of management. Joan Magretta, a former top editor at the Harvard Business Review, distills the wisdom of a bewildering sea of books and articles into one simple, clear volume, explaining both the logic of successful organizations and how that logic is embodied in practice."