Previous ed.: Belmont, Calif.: Wadsworth Thomson Learning, 2003.

Includes bibliographical references and index.

1. The Mass Media -- Demographics -- The Electronic Media -- Television and the Mass Audience -- Radio and the Mass Audience -- The Internet Audience -- Subject Matter -- -- 2. Basic Elements of Production -- Television -- Radio -- Internet Interactive Technique -- -- 3. Format and Style -- Script -- Script Guidelines -- Style -- The Computer -- Internet Format and Style -- -- 4. Commercials and Announcements -- Ethical Considerations -- Lengths and Placement of Commercials and Announcements -- Writing Styles -- Techniques -- The Television Storyboard -- Formats -- Internet Considerations -- Special Considerations -- -- 5. News and Sports -- News -- Sports -- -- 6. Features, Documentaries, and Reality Programs -- Writing Techniques -- Documentaries -- Biographies -- Minidocumentaries -- Special Considerations -- Reality Programs -- -- 7. Interview and Talk Programs -- The Interview -- Format Tips -- Discussion Programs -- Speeches -- Special Considerations -- -- 8. Music, Variety, and Comedy -- Music : Radio -- Music Videos -- Music on the Internet -- Variety and Comedy -- -- 9. Corporate, Educational, and Children's Programs -- Corporate Programs Procedure -- Writing Techniques -- Application : Video -- Internal Training -- Application : Power-point and Audio -- Internal Training -- Application : Video and Film -- External Professional -- Application : Video -- External Information and Public Relations -- The Internet -- Formal Education Programs -- Children's Programs -- -- 10. The Play -- Sources -- Structure -- Concepts of Playwriting -- Developing the Script -- High Concept -- Play Analysis -- Special Play Forms -- Special Considerations -- Internet Considerations -- Problems and Potentials -- -- 11. Professional Opportunities -- Playwriting -- Commercials and Copywriting -- News -- Corporate Media -- The Internet -- The Proposal -- Program Pitch -- Copyright -- College Preparation.