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Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick.
Material type:
TextSeries: Wadsworth series in mass communication and journalismPublication details: Belmont, CA : Thomson/Wadsworth, c2003.Edition: 7th edDescription: xii, 488 p. : ill. ; 25 cmISBN: - 0534562744
- 302.23/072 22
Contents:
CONTENT:The research Process -- Research Approaches -- Data analysis -- Research Application -- The Research process -- Research Approaches -- Data Analysis -- Research applications.
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RTC Library Main opac | Main TEST | 302.23 WIN | Available | 30012307 |
Total holds: 0
Includes bibliographical references and indexes.
CONTENT:The research Process -- Research Approaches -- Data analysis -- Research Application -- The Research process -- Research Approaches -- Data Analysis -- Research applications.