Innovation management and new product development / Paul Trott.
Material type:
TextPublication details: Harlow, England ; New York : Financial Times/Prentice Hall, 2008.Edition: 4th edDescription: xxvii, 581 p. : ill. ; 25 cmISBN: - 0273713159 (alk. paper)
- 9780273713159 (alk. paper)
- 658.5/75 22
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Includes bibliographical references and index.
Part One: Innovation managementChapter One: Innovation Management: An Introduction (Rewritten & New Case Study)Chapter Two: Economics and Market AdoptionChapter Three: Managing Innovation Within Firms (Rewritten)Chapter Four: Innovation and Operations Management (R Noble)Chapter Five: Managing Intellectual propertyPart Two: Managing technology and knowledgeChapter Six: Managing Organisational Knowledge (New Case Study)Chapter Seven: Strategic Alliances And Networks Chapter Eight: Management of Research & Development Chapter Nine: Managing R&D projects (New case study)Chapter Ten: Open Innovation and Technology TransferPart Three: New Product DevelopmentChapter Eleven: Product & Brand Strategy Chapter Twelve: New Product Development (New Case Study)Chapter Thirteen: Packaging and Product DevelopmentChapter Fourteen: New Service InnovationChapter Fifteen: Market Research and its Influence on New Product DevelopmentChapter Sixteen: Managing the New Product Development Process
This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups