Global marketing management / Masaaki Kotabe and Kristiaan Helsen.

By:

Kotabe, Masaaki

Contributor(s):

Helsen, K

Material type:

TextPublication details: Hoboken, N.J. : Wiley, c2011.Edition: 5th ed., International student versionDescription: xxiii, 717 p., [12] p. of plates : ill., maps ; 28 cmISBN:

0470505745 (pbk.) :
9780470505748 (pbk.) :

Subject(s):

DDC classification:

658.84 22

Contents:

CONTENTS : Globalization. 2. Global Economic Environment. 3. Financial Environment. 4. Cultural Issues and Buying Behavior. 5. Political / Legal Environment. 6. Global Marketing Research. 7. Global Segmentation and Positioning. 8. Global Marketing Strategies. 9. Global Market Entry Modes. 10. Global Product Development. 11. Marketing Products and Services. 12. Global Pricing. 13. Communicating with the World Consumer. 14. Sales Management. 15. Global Logistics and Distribution. 16. Export/Import Management. 17. Planning, Organization and Control of Global Marketing Operations. 18. Marketing in Emerging Markets. 19. Global Marketing and the Internet.

Holdings ( 1 )
Title notes ( 4 )

Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Main	RTC Library Main opac		Main TEST		658.84 KOT					Available			30013481

Total holds: 0

Formerly CIP. Uk.

Previous ed.: 2007.

Includes bibliographical references and index.

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