Theory of strategic management : with cases / Gareth R Jones; Charles W L Hill
Material type:
TextPublication details: Australia : South-Western Cengage Learning, 2013.Edition: 10th edDescription: 495 Seiten : IllustrationenISBN: - 9781133584650
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This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications.
CONTENTS: PART I: INTRODUCTION TO STRATEGIC MANAGEMENT.1. Strategic Leadership: Managing the Strategy-Making Process for Competitive Advantage.2. External Analysis: The Identification of Opportunities and Threats.PART II: THE NATURE OF COMPETITIVE ADVANTAGE.3. Internal Analysis: Distinctive Competencies, Competitive Advantage, and Profitability.4. Building Competitive Advantage Through Functional-Level Strategy.PART III: STRATEGIES.5. Building Competitive Advantage Through Business-Level Strategy.6. Business-Level Strategy and the Industry Environment.7. Strategy and Technology.8. Strategy in the Global Environment.9. Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing.10. Corporate-Level Strategy: Formulating and Implementing Related and Unrelated Diversification.PART IV: IMPLEMENTING STRATEGY.11. Corporate Performance, Governance, and Business Ethics.12. Implementing Strategy in Companies that Compete in a Single Industry.13. Implementing Strategy in Companies that Compete Across Industries and Countries.CASES.1. Home Video Game Industry, 1968-2011.2. How SAP's Business Model and Strategies Made it the Global Business Software Leader - Part I.3. SAP and the Evolving Global Business Software Industry in 2011 - Part 2.4. Internet Search and the Growth of Google.5. GE: Ecomagination - Driving Sustainable Growth for GE.6. Nike: Sweatshops and Business Ethics.7. eBay and the Online Auction and Retail Sales Industry in 2011.8. The Evolution of the Small Package Express Delivery Industry, 1973-2010.9. How Amazon.com Became the Leading Online Retailer in 2011.10. Whole Food Markets in 2010: How to Grow in an Increasingly Competitive Market?11. Tom Tom: New Competition Everywhere!12. Viacom is Successful in 2011.13. The Apollo Group.14. Is Yahoo's Business Model Working in 2011?15. Boeing Commercial Aerospace in 2011.16. Alarm Ringing: Nokia in 2010.17. KCI Technologies: Engineering the Future, One Employee at a Time.18. Airborne Express: The Underdog.19. American Airlines Since Deregulation.20. Cemex's Acquisition Strategy.21. 3M: The Second Century.22. Merck, the FDA and the Vioxx Recall.