The online copywriter's handbook : everything you need to know to write electronic copy that sells / Robert W. Bly.

By:

Bly, Robert W

Material type:

TextPublication details: New York : McGraw-Hill, c2002.Description: xv, 320 p. : ill. ; 24 cmISBN:

0658021141 (alk. paper)

Subject(s):

DDC classification:

659.1/0285/4678 21

Contents:

PART I: FUNDAMENTALS OF WRITING COPY FOR THE WEB: Writing for the web -- Fundamentals of persuasive online copy -- Adapting existing print copy to the web -- Illustrating your web copy -- PART II: WEB COPYWRITING TASKS: Creating an effective website -- Home pages and splash pages -- Other web pages -- Internet direct mail -- Advertising on the Internet: banner and E-Zine ads -- Electronic newsletters: E-Zines -- Web documents -- Web promotions.

Summary: This guide for writing effective advertising/marketing/sales copy for the online medium covers: the fundamentals of writing copy for the Web, key differences between writing for the Internet versus writing for print, Web sites, home pages, e-zines, e-zine ads, banner ads and web-based documents.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Main	RTC Library Main opac		Main TEST		659.1 BLY					Available			30010786

Total holds: 0

Includes bibliographical references (p. 303-305) and index.

This guide for writing effective advertising/marketing/sales copy for the online medium covers: the fundamentals of writing copy for the Web, key differences between writing for the Internet versus writing for print, Web sites, home pages, e-zines, e-zine ads, banner ads and web-based documents.