Amazon cover image
Image from Amazon.com

Public relations writing : form and style / Doug Newsom, Bob Carrell.

By: Contributor(s): Material type: TextSeries: Wadsworth series in mass communication and journalismPublication details: Belmont, Calif. : Wadsworth, c2001.Edition: 6th edDescription: xviii, 494 p. : ill. ; 23 cmISBN:
  • 0534556396
Subject(s): DDC classification:
  • 659.2 21
Contents:
CONTENTS: Part one: PR writing: role and responibilty Public relations and the writer -- Ethical and legal responsibilities of the PR writer -- Persuasion -- Research for the public relations writer -- Part two: Writing principles -- Writing to clarify and simplify the complex: style and content -- Crammer, spelling and punctuation -- Part three: Writing for select audiences - - Memos, email, letters, reports and proposals -- Backgrounders and position papers -- Part four: Writing for mass media audiences -- News releases for print media -- News for broadcasting -- Features for print and broadcasting -- Message design concepts -- Writing advertising copy -- writing for web sites -- Part five: writing for a media mix -- Campaign writing and media kits -- Speeches and other presentations -- Newsletters - - Brochures -- Magazines and annual reports -- Crisis communication -- Appendix A -- Appendix B -- Appendix C - - Index.
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main RTC Library Main opac Main TEST 659.2 NEW Available 30010707
Total holds: 0

Includes bibliographical references and index.

CONTENTS: Part one: PR writing: role and responibilty Public relations and the writer -- Ethical and legal responsibilities of the PR writer -- Persuasion -- Research for the public relations writer -- Part two: Writing principles -- Writing to clarify and simplify the complex: style and content -- Crammer, spelling and punctuation -- Part three: Writing for select audiences - - Memos, email, letters, reports and proposals -- Backgrounders and position papers -- Part four: Writing for mass media audiences -- News releases for print media -- News for broadcasting -- Features for print and broadcasting -- Message design concepts -- Writing advertising copy -- writing for web sites -- Part five: writing for a media mix -- Campaign writing and media kits -- Speeches and other presentations -- Newsletters - - Brochures -- Magazines and annual reports -- Crisis communication -- Appendix A -- Appendix B -- Appendix C - - Index.

Royal Thimphu College || All Right Reserved