Researching communications : a practical guide to methods in media and cultural analysis / David Deacon ... [et al.]
Material type:
TextPublication details: London : Arnold ; New York : Oxford University Press, 1999Description: x, 427 p. : ill. ; 25 cmISBN: - 0340596856 (pbk.)
- 0340731931
- 302.2 21
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Includes bibliographical references (p. [402]-415) and index
CONTENTS: Preface -- Acknowledgements -- Ch. 1. Approaching research -- Ch. 2. Dealing with documentation -- Ch. 3. Selecting and sampling -- Ch. 4. Asking questions -- Ch. 5. Handling numbers -- Ch. 6. Counting contents -- Ch. 7. Analysing texts -- Ch. 8. Unpacking news -- Ch. 9. Viewing the image -- Ch. 10. Interpreting images -- Ch. 11. Being an observer -- Ch. 12. Attending to talk -- Ch. 13. Taking talk apart -- Ch. 14. Using computers -- Ch. 15. Beyond methodology: the what, how and why of researching communications -- Glossary -- Bibliography -- Index