Handbook of public opinion research / edited by Wolfgang Donsbach, Michael W. Traugott.

By:

Donsbach, Wolfgang, [editor]

Contributor(s):

Material type:

TextPublication details: Thousand Oaks, CA : SAGE, 2008.Description: xx, 618 p. ; 25 cmISBN:

9781412911771 (hardcover)

Subject(s):

DDC classification:

303.3/8 22

Contents:

I: History, philosophy of public opinion and public opinion research -- The nature of public opinion -- The development of public opinion research -- II: Theories of public opinion formation and change -- Formation of opinion -- Dynamics of public opinion -- III: Methodology -- The design of surveys -- Measurement of public opinion -- IV: The social and political environment of public opinion research -- The status of public opinion research -- Uses and effects of public opinion research -- V: Special fields of application.

Summary: An indispensable resource for both practitioners and students alike, the handbook brings together a review of what public opinion is, what role it has in a society, how it changes and by what it is affected, how it can be measured and what impact it has.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Main	RTC Library Main opac		Main TEST		303.3 DON					Available			30010819

Total holds: 0

Includes bibliographical references.

An indispensable resource for both practitioners and students alike, the handbook brings together a review of what public opinion is, what role it has in a society, how it changes and by what it is affected, how it can be measured and what impact it has.