Strategic management : competitiveness and globalisation / Dallas Hanson
Material type:
TextPublication details: Southbank, Vic. : Nelson Australia, 2005.Edition: 2nd edDescription: xxix, 530 pages : illustrations ; 26 cmISBN: - 0170119084
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RTC Library Main opac | Main TEST | 658.401 HAN | Available | 30011980 |
Part 1. Strategic management inputs : -- 1. Strategic management and strategic competitiveness -- 2. The external environment: opportunities, threats, industry competition and competitor analysis -- 3. The internal organisation: resources, capabilities, core competencies and competitive advantages -- Part 2. Strategic actions: strategy formulation : -- 4. Business-level strategy -- 5. Competitive dynamics -- 6. Corporate-level strategy -- 7. Acquisition and restructuring strategies -- 8. International strategy -- 9. Cooperative strategy -- Part 3. Strategic actions: strategy implementation : -- 10. Corporate governance -- 11. Organisation structure and controls -- 12. Strategic leadership -- 13. Strategic entrepreneurship -- Part 4. Case studies.
"With an emphasis on global advantage, the text offers a comprehensive examination of regional and international issues to provide a complete, accurate and up-to-date explanation of the strategic management process. New coverage on environmental concerns and emerging technologies as well as examples and cases from Australia, New Zealand and Asia-Pacific serve to engage students while updated international content demonstrates how strategic management is used in the global economy. The text takes a �resource-based� approach, which requires the examining of a firm�s unique bundling of its internal resources."