KFC in China : secret recipe for success / Warren K. Liu

By:

Liu, Warren K

Material type:

TextPublication details: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2008Description: xiii, 191 p. : ill., maps ; 23 cmISBN:

0470823844
9780470823842

Subject(s):

Contents:

KFC - a pioneer in China -- Assemble and retain the most qualified team -- Business strategy -- Local partnership, government relations, and crisis management -- Product and marketing -- Supply chain -- Real estate development -- Operational excellence -- Localization and globalization -- Headquarters support -- Leadership with Chinese characteristics -- Past and future

Summary: This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Main	RTC Library Main opac		Main TEST		338.7 LIU					Available			30013409

Total holds: 0

Includes index

This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other.