Hospitality and travel marketing / Alastair M. Morrison.

By:

Morrison, Alastair M [author.]

Material type:

TextPublisher: Abingdon, Oxon ; New York, NY : Routledge/Taylor & Francis Group, 2023Edition: Fifth editionDescription: xxxiv, 638 pages : color illustrations ; 26 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781032274126
9781032274133

Subject(s):

DDC classification:

647.94 23/eng/20220805

LOC classification:

TX911.3.M3 M67 2023

Summary: "Fully revised and updated for its 5th edition, Hospitality and Travel Marketing provides students with an international and systematic approach to hospitality and travel marketing structured around planning, research, implementation, control, and evaluation. This international, accessible and comprehensive whole industry textbook written by a world-renowned author and industry expert, is an invaluable study companion for students of hospitality and travel marketing"-- Provided by publisher.

Holdings ( 2 )
Title notes ( 2 )

Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Main	RTC Library Main opac		Main TEST		647.94 MOR c.1		177759			Available			30018958
	Main	RTC Library Main opac		Main TEST		647.94 MOR c.2		177760			Available			30018243

Total holds: 0

Includes bibliographical references and index.

"Fully revised and updated for its 5th edition, Hospitality and Travel Marketing provides students with an international and systematic approach to hospitality and travel marketing structured around planning, research, implementation, control, and evaluation. This international, accessible and comprehensive whole industry textbook written by a world-renowned author and industry expert, is an invaluable study companion for students of hospitality and travel marketing"-- Provided by publisher.