Introduction / Tom Peters -- Motivating Your Employees / Jack Welch -- Motivating Your Employees / Steve Ballmer -- Managing Growth / John Chambers -- Managing Growth / Juergen Schrempp -- Managing Growth / Sanford L. Weill -- Managing Growth / Daniel Vasella -- Building a Brand / Tina Brown -- Building a Brand / Ian Schrager -- Building a Brand / Kevin J. Roberts -- Learning from the New Economy / Michael Dell -- Learning from the New Economy / John Roth -- Learning from the New Economy / Stephen R. Hardis -- Learning from the New Economy / Jeff Bezos -- Learning from the New Economy / Gerd Wittkemper -- Trendspotting / Tom Freston -- Trendspotting / Emily Woods -- Beating the Competition / Phil Condit -- Beating the Competition / Heinrich von Pierer -- Leading a Successful Turnaround or Transition / Robert S. Miller -- Leading a Successful Turnaround or Transition / Leslie Wexner -- Leading a Successful Turnaround or Transition / H. Lee Scott.

Everyone wants to know the ideas that drive the world's most successful companies. This book presents 21 candid interviews with some of the world's top CEOs on topics of concern to today's manager and entrepreneur - from motivating your employees to trendspotting and beating the competition.