Includes bibliographical references (p. 216-218) and index.

Setting the scene -- What is internal communication? -- What does it take to be an internal communicator? -- Your audience : who are they? -- Theories into practice -- Managing internal communication in-house -- Outsourcing the IC function -- How the legal framework fits in -- The channels, vehicles and activities -- Who uses which media for what -- The receiving end -- Communicating with special groups -- The globally dispersed workforce -- Getting it right : practical application -- How to do it : setting about communication -- We can all talk can't we? : face-to-face -- The creative aspects : writing, editing, and designing it yourself -- Publishing the printed word : the logistical aspects -- Broadcast : do it yourself or call in the experts? -- Managing change -- Signposting the ether -- How to measure success -- How to make it happen : gone shopping! -- Internal communications : the future.

Effective Internal Communication demonstrates that robust internal communication is vital, not only to the well-being of the employees but also for the performance of an organization as an informed and engaged workforce produces better results. This title explores the way in which internal communication is conducted across different sectors and in organizations of different types and sizes.