Mediawriting : print, broadcast, and public relations / W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith.

By:

Whitaker, Wayne R, 1940-

Contributor(s):

Material type:

TextPublication details: New York : Longman, c2000.Description: xx, 373 p. ; 24 cmISBN:

0321011376 (pbk.)
0321018443 (teacher's ed.)

Subject(s):

DDC classification:

808/.066302 21

Contents:

CONTENTS: Introduction to Media Writing -- Research in Communication -- Interviewing -- Basics of Writing and Editing -- Law and Ethics -- Basic News Stories --Reporting What Others Say -- Obituaries, Rewrites and Roundups -- Feature Writing -- Writing Broadcast Copy -- Reporting for Radio and Television -- Objectives and Strategies for Public Relations Writing -- Communicating Through Organizational Media -- Communicating Through the News Media -- Communicating Through Promotional Media -- Media Writing in the 21st Century.

Summary: This book gives readers an understanding and appreciation of different cultures and provides them with the practical skills for improving their communication with people from other cultures. It provides excellent motivation for students through numerous compelling examples that force them to examine their own assumptions and cultural biases.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Main	RTC Library Main opac		Main TEST		808.066 WHI					Available			30010752

Total holds: 0

Includes bibliographical references and index.

This book gives readers an understanding and appreciation of different cultures and provides them with the practical skills for improving their communication with people from other cultures. It provides excellent motivation for students through numerous compelling examples that force them to examine their own assumptions and cultural biases.