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The public relations handbook / Alison Theaker

By: Material type: TextSeries: Media practicePublication details: London ; New York : Routledge, 2001Description: viii, 289 p. : ill. ; 24 cmISBN:
  • 0415213339
  • 0415213347
Subject(s):
Contents:
CONTENTS : Notes on Contributors Preface Part I The Context of Public Relations 1. What is public relations - Fawkes 2. Public relations and communications - Fawkes 3. Public relations, politics and the media - Somerville 4. Public relations and management - Gregory 5. Professionalism and regulation - Part II Strategic Public Relations 6. Corporate communications - Wood 7. Corporate identity - Wood 8. Public affairs and issues management 9. Business ethics, public relations and corporate social responsibility - Somerville Part III Stakeholder Public Relations 10. Media relations 11. Internal communications 12. Corporate community involvement 13. An introduction to financial public relations - Middleton 14. Public sector public relations 15. Consumer public relations 16. Business-to-business public relations 17. Cause-related marketing 18. IT sector public relations - Chipchase Part IV Shaping the Future 19. Changing media 20. Research and evaluation - PR grows up? 21. Future challenges for PR Bibliography. Index.
Summary: The Public Relations Handbook combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main RTC Library Main opac Main TEST 659.2 THE Available 30013018
Total holds: 0

Includes bibliographical references (p. [277]-284) and index

CONTENTS : Notes on Contributors Preface Part I The Context of Public Relations 1. What is public relations - Fawkes 2. Public relations and communications - Fawkes 3. Public relations, politics and the media - Somerville 4. Public relations and management - Gregory 5. Professionalism and regulation - Part II Strategic Public Relations 6. Corporate communications - Wood 7. Corporate identity - Wood 8. Public affairs and issues management 9. Business ethics, public relations and corporate social responsibility - Somerville Part III Stakeholder Public Relations 10. Media relations 11. Internal communications 12. Corporate community involvement 13. An introduction to financial public relations - Middleton 14. Public sector public relations 15. Consumer public relations 16. Business-to-business public relations 17. Cause-related marketing 18. IT sector public relations - Chipchase Part IV Shaping the Future 19. Changing media 20. Research and evaluation - PR grows up? 21. Future challenges for PR Bibliography. Index.

The Public Relations Handbook combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.

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