E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, 2008.Edition: 4th edDescription: xxxiv, 809, R1-R16, I1-I33, C1-C2 p. : col. ill. ; 26 cmISBN: - 0136006450 (hbk.)
- 9780136006459 (hbk.)
- 658.8
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RTC Library Main opac | Main TEST | 658.8 LAU | Available | 30013185 |
Previous ed.: Upper Saddle River, N.J.: Pearson Prentice Hall, 2007.
Includes bibliographical references (R1-R16) and index.
""This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.""--BOOK JACKET.