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Media today : an introduction to mass communication / Joseph Turow.
Material type:
TextPublication details: New York : Routledge, 2009.Edition: 3rd edDescription: xxxii, 679 p. : ill. (chiefly col.) ; 28 cm. + 1 DVD-ROM (4 3/4 in.)ISBN: - 0203895347 (e-book)
- 0415960584 (hardback : alk. paper)
- 0415960592 (pbk. : alk. paper)
- 9780203895344 (e-book)
- 9780415960588 (hardback : alk. paper)
- 9780415960595 (pbk. : alk. paper)
- 302.23 22
Contents:
CONTENTS : pt. 1. Understanding the nature of mass media -- pt. 2. Media giants and cross-media activities -- pt. 3. The print media -- pt. 4. The electronic media -- pt. 5. Advertising and public relations.
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Main
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RTC Library Main opac | Main TEST | 302.2 TUR | Checked out | 01/06/2026 | 30012800 | ||||||||||||
Desk (DVD/CD)
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RTC Library Desk | Desk | 302.2 TUR | Available | 30012680 |
Total holds: 0
Includes bibliographical references (p. 662-666) and index.
CONTENTS : pt. 1. Understanding the nature of mass media -- pt. 2. Media giants and cross-media activities -- pt. 3. The print media -- pt. 4. The electronic media -- pt. 5. Advertising and public relations.