Rhetorical analysis : a brief guide for writers / Mark Garrett Longaker, Jeffrey Walker.
Material type:
TextPublication details: Boston : Longman, c2011.Description: x, 278 p. : ill. ; 19 cmISBN: - 0205565700 (pbk.)
- 9780205565702 (pbk.)
- 808/.042 22
Contents:
CONTENTS: Introduction to rhetoric and rhetorical analysis -- Kairos and the rhetorical situation -- Argumentation -- Structure -- Style -- Ideology (Logos revisited) -- Affect (Pathos revisited) -- Habit (Ethos revisited) -- Ethos and the psyche
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CONTENTS: Introduction to rhetoric and rhetorical analysis -- Kairos and the rhetorical situation -- Argumentation -- Structure -- Style -- Ideology (Logos revisited) -- Affect (Pathos revisited) -- Habit (Ethos revisited) -- Ethos and the psyche