An introduction to survey research, polling, and data analysis / Herbert F. Weisberg, Jon A. Krosnick, Bruce D. Bowen.
Material type:
TextPublication details: Thousand Oaks, Calif. : Sage Publications, c1996.Edition: 3rd edDescription: xiv, 394 p. : ill. ; 24 cmISBN: - 0803974019 (cloth : acid-free paper)
- 0803974027 (pbk. : acid-free paper)
- 300/.723 20
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Rev. ed. of: An introduction to survey research and data analysis / Herbert F. Weisberg, Jon A. Krosnick, Bruce D. Bowen. 2nd ed. c1989.
Includes bibliographical references and index.
The nature of survey research -- The survey process -- Sampling procedures -- Questionnaire construction -- The data collection stage -- Coding practices -- Designing survey -- The process of data analysis -- Single-variable statistics -- Statistical inference for means -- Two-variable tables -- Measures of association -- Control tables -- Correlation and regression -- Writing survey reports -- Evaluating surveys -- The ethics of polls.