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China business culture : strategies for success / Yuan Wang, Xin Sheng Zhang, Rob Goodfellow.

By: Contributor(s): Material type: TextPublication details: Singapore : Thorogood, 2008.Edition: Reprinted (Text correction)Description: xix, 278 p. ; 22 cmISBN:
  • 9789810487041
  • 9810487045
Subject(s): DDC classification:
  • 658.4/0120951 22
Contents:
China's international trade history -- Traditional Chinese business values -- The revolution in Chinese business -- Chinese negotiating style -- Joint ventures -- Using networks -- The Chinese market and consumer psychology -- Effective marketing -- How to thrive in business.
Summary: China's growth rate is staggering: WTO entry, ratification of the Kyoto protocols and the 2008 Beijing Olympics - all point to unprecedented levels of interest in the world's largest market. But commercial success for westerners is dependent on understanding a very different and complex set of cultural and business values
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main RTC Library Main opac Main TEST 658.4 WAN Available 30011065
Total holds: 0

Includes bibliographical references (p. 261-265) and index.

China's international trade history -- Traditional Chinese business values -- The revolution in Chinese business -- Chinese negotiating style -- Joint ventures -- Using networks -- The Chinese market and consumer psychology -- Effective marketing -- How to thrive in business.

China's growth rate is staggering: WTO entry, ratification of the Kyoto protocols and the 2008 Beijing Olympics - all point to unprecedented levels of interest in the world's largest market. But commercial success for westerners is dependent on understanding a very different and complex set of cultural and business values

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