Be your own strategy consultant : demystifying strategic thinking / Tony Grundy & Laura Brown

By:

Grundy, Tony, 1954-

Contributor(s):

Brown, Laura

Material type:

TextPublication details: London : Thomson Learning, 2002Edition: 1st edDescription: xii, 447 p. : ill. ; 23 cmISBN:

1861529805

Subject(s):

Contents:

PART ONE - DEMYSTIFYING STRATEGIC THINKING.1. Introduction - And a Story of Strategic Thinking.PART TWO - EVERYDAY STRATEGIC ANALYSIS.2. Demystifying Strategic Analysis (1) - The External Environment.3. Demystifying Strategic Analysis (2) - Strategic Positioning.4. Creative Options and Breakthrough Strategic Choice.5. Demystifying Implementation.6. Valuing Strategic Thinking (1) - The Academics.7. Valuing Strategic Thinking (2) - The Managers.PART THREE - MANAGING STRATEGIC CHANGE. 8. Strategic Change at Champneys Health Resort.9. Case Study - Creating Improved Service at Marks & Spencer.10. Acquisitions.PART FOUR - STRATEGY IN PRACTICE.11. Strategic Behaviour and the Strategy Process.12. Becoming Your Own Strategy Consultant.13. Managing a Strategic Project.14. Conclusion - Everyday Strategic Planning.

Summary: This comprehensive book explains in clear terms exactly why strategy matters and how best to translate strategic ideas into reality, allowing managers to become strategy consultants.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Main	RTC Library Main opac		Main TEST		658.4 GRU					Available			30011648

Total holds: 0

Includes bibliographical references (p. 439-441) and index

This comprehensive book explains in clear terms exactly why strategy matters and how best to translate strategic ideas into reality, allowing managers to become strategy consultants.