Services marketing :
Lovelock, Christopher H.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - 7th ed. - Delhi : Pearson Education, 2012. - xx, 683 p. : ill., map ; 29 cm.
Includes bibliographical references and indexes.
0136107214 9780136107217
2009039795
Customer services--Marketing.
Marketing--Management.
Professions--Marketing.
Service industries--Marketing.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - 7th ed. - Delhi : Pearson Education, 2012. - xx, 683 p. : ill., map ; 29 cm.
Includes bibliographical references and indexes.
0136107214 9780136107217
2009039795
Customer services--Marketing.
Marketing--Management.
Professions--Marketing.
Service industries--Marketing.