Services marketing : (Record no. 2774)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00776cam a2200241 4500 |
| 001 - CONTROL NUMBER | |
| control field | 3425 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20181127171201.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090928s2011 mauab b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2009039795 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0136107214 |
| International Standard Book Number | 9780136107217 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lovelock, Christopher H. |
| 245 10 - TITLE STATEMENT | |
| Title | Services marketing : |
| Remainder of title | people, technology, strategy / |
| Statement of responsibility, etc. | Christopher Lovelock, Jochen Wirtz. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Delhi : |
| Name of publisher, distributor, etc. | Pearson Education, |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 683 p. : |
| Other physical details | ill., map ; |
| Dimensions | 29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer services |
| General subdivision | Marketing. |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| Topical term or geographic name entry element | Professions |
| General subdivision | Marketing. |
| Topical term or geographic name entry element | Service industries |
| General subdivision | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wirtz, Jochen. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Serial Enumeration / chronology | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main TEST | RTC Library | RTC Library | Main opac | 5909 | 658.8 LOV | 30000127 | 27/11/2018 | 1 | 27/11/2018 | Main | |||||||
| Dewey Decimal Classification | Main TEST | RTC Library | RTC Library | Main opac | 5956 | 1 | 658.8 LOV | 30006036 | 21/11/2020 | 2 | 27/11/2018 | Main | 29/07/2020 |