Marketing for hospitality and tourism /
Kotler, Philip.
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. - 6th ed. - Upper Saddle River, NJ : Prentice Hall, c2003. - xvii, 893 p. : col. ill. ; 26 cm.
Includes bibliographical references and index.
9789332518278
Hospitality industry--Marketing.
Tourism--Marketing.
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. - 6th ed. - Upper Saddle River, NJ : Prentice Hall, c2003. - xvii, 893 p. : col. ill. ; 26 cm.
Includes bibliographical references and index.
9789332518278
Hospitality industry--Marketing.
Tourism--Marketing.