Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens.
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TextPublication details: Upper Saddle River, NJ : Prentice Hall, c2003.Edition: 6th edDescription: xvii, 893 p. : col. ill. ; 26 cmISBN: - 9789332518278
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RTC Library Main opac | Main TEST | 658.8 KOT | 1 | Available | 30009789 | ||||||||||||
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RTC Library Main opac | Main TEST | 658.8 KOT | 2 | Available | 30009816 | ||||||||||||
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RTC Library Main opac | Main TEST | 658.8 KOT | 3 | Available | 30012260 |
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Includes bibliographical references and index.