Media audience research :
Mytton, Graham,
Media audience research : a guide for professionals / Graham Mytton, Peter Diem, Piet Hein van Dam. - Third edition. - xvi, 281 pages ; 24 cm
Revision of author's Handbook on radio and television audience research.
Includes bibliographical references and index.
Introduction -- History of media research -- Quantitative research: audience measurement- general theory and the basics -- Audeince and media measurement research methods in use today -- Quantitative online research -- Internet audience measurement: passive methods and technologies -- Qualitative research -- Auidence opinion and reaction -- Desk research -- Data analysis -- Adapting media research to different cultures.
The only comprehensive training book on conducting research into all forms of media.
9789351506430 (pbk. : alk. paper)
2015039344
Mass media--Research--Methodology.
302.2/072
Media audience research : a guide for professionals / Graham Mytton, Peter Diem, Piet Hein van Dam. - Third edition. - xvi, 281 pages ; 24 cm
Revision of author's Handbook on radio and television audience research.
Includes bibliographical references and index.
Introduction -- History of media research -- Quantitative research: audience measurement- general theory and the basics -- Audeince and media measurement research methods in use today -- Quantitative online research -- Internet audience measurement: passive methods and technologies -- Qualitative research -- Auidence opinion and reaction -- Desk research -- Data analysis -- Adapting media research to different cultures.
The only comprehensive training book on conducting research into all forms of media.
9789351506430 (pbk. : alk. paper)
2015039344
Mass media--Research--Methodology.
302.2/072