Media audience research : (Record no. 6657)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01665cam a2200325 4500 |
| 001 - CONTROL NUMBER | |
| control field | 7758 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20181127184311.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151014s2015 cau b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2015039344 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789351506430 (pbk. : alk. paper) |
| Canceled/invalid ISBN | 9789351506423 (epub) |
| Canceled/invalid ISBN | 9789351506447 (ebook) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.2/072 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mytton, Graham, |
| Relator term | author. |
| 240 10 - UNIFORM TITLE | |
| Uniform title | Handbook on radio and television audience research |
| 245 10 - TITLE STATEMENT | |
| Title | Media audience research : |
| Remainder of title | a guide for professionals / |
| Statement of responsibility, etc. | Graham Mytton, Peter Diem, Piet Hein van Dam. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Thousand Oaks, California : |
| Name of producer, publisher, distributor, manufacturer | SAGE Publications, Inc., |
| Date of production, publication, distribution, manufacture, or copyright notice | [2016] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 281 pages ; |
| Dimensions | 24 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Revision of author's Handbook on radio and television audience research. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction -- History of media research -- Quantitative research: audience measurement- general theory and the basics -- Audeince and media measurement research methods in use today -- Quantitative online research -- Internet audience measurement: passive methods and technologies -- Qualitative research -- Auidence opinion and reaction -- Desk research -- Data analysis -- Adapting media research to different cultures. |
| Miscellaneous information | |
| Statement of responsibility | |
| Title | |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The only comprehensive training book on conducting research into all forms of media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass media |
| General subdivision | Research |
| -- | Methodology. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dam, Piet Hein van, |
| Dates associated with a name | 1967- |
| Relator term | author. |
| Personal name | Diem, Peter, |
| Dates associated with a name | 1937- |
| Relator term | author. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Serial Enumeration / chronology | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main TEST | RTC Library | RTC Library | Main opac | 24/02/2021 | 10944 | 3 | 1 | 302.2 MYT | 30012852 | 27/06/2022 | 24/06/2022 | 27/11/2018 | Main |