This is PR :
Newsom, Doug.
This is PR : the realities of public relations / Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg. - 8th ed. - Belmont, CA : Wadsworth/Thomson Learning, c2004. - xii, 418 p. : ill. ; 25 cm.
Includes bibliographical references (p. 363-382) and index.
CONTENTS : Public relations: role, origins and trends affecting the future -- PR Roles and Specialties 2. PR's Origins and Evolution -- Trends in PR -- PR research -- Research: Planning Processes and Techniques -- Publics and Public Opinion -- Theory, ethics and laws affecting PR practice -- Theoretical Underpinnings for PR -- PR Ethics and Responsibilities -- PR and the Law -- PR in action -- Strategic management in PR Practice -- Communication, Channels and Media -- Tactics and Techniques: Details that make PR Strategies Work -- Campaigns -- Crisis and Credibility -- Public Relations Practice and a World View.
0534562639 (pbk.)
2003104097
Public relations.
659.2
This is PR : the realities of public relations / Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg. - 8th ed. - Belmont, CA : Wadsworth/Thomson Learning, c2004. - xii, 418 p. : ill. ; 25 cm.
Includes bibliographical references (p. 363-382) and index.
CONTENTS : Public relations: role, origins and trends affecting the future -- PR Roles and Specialties 2. PR's Origins and Evolution -- Trends in PR -- PR research -- Research: Planning Processes and Techniques -- Publics and Public Opinion -- Theory, ethics and laws affecting PR practice -- Theoretical Underpinnings for PR -- PR Ethics and Responsibilities -- PR and the Law -- PR in action -- Strategic management in PR Practice -- Communication, Channels and Media -- Tactics and Techniques: Details that make PR Strategies Work -- Campaigns -- Crisis and Credibility -- Public Relations Practice and a World View.
0534562639 (pbk.)
2003104097
Public relations.
659.2