This is PR : (Record no. 7421)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01395cam a2200241 4500 |
| 001 - CONTROL NUMBER | |
| control field | 8567 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20181127190248.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 030318s2004 caua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2003104097 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0534562639 (pbk.) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Newsom, Doug. |
| 245 10 - TITLE STATEMENT | |
| Title | This is PR : |
| Remainder of title | the realities of public relations / |
| Statement of responsibility, etc. | Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Belmont, CA : |
| Name of publisher, distributor, etc. | Wadsworth/Thomson Learning, |
| Date of publication, distribution, etc. | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 418 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 363-382) and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | CONTENTS : Public relations: role, origins and trends affecting the future -- PR Roles and Specialties 2. PR's Origins and Evolution -- Trends in PR -- PR research -- Research: Planning Processes and Techniques -- Publics and Public Opinion -- Theory, ethics and laws affecting PR practice -- Theoretical Underpinnings for PR -- PR Ethics and Responsibilities -- PR and the Law -- PR in action -- Strategic management in PR Practice -- Communication, Channels and Media -- Tactics and Techniques: Details that make PR Strategies Work -- Campaigns -- Crisis and Credibility -- Public Relations Practice and a World View. |
| Miscellaneous information | |
| Statement of responsibility | |
| Title | |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kruckeberg, Dean. |
| Personal name | Turk, Judy VanSlyke. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Serial Enumeration / chronology | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main TEST | RTC Library | RTC Library | Main opac | 13044 | 659.2 NEW | 30013527 | 27/11/2018 | 27/11/2018 | Main |