Marketing and the law / (Record no. 7479)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01505nam a2200217 4500 |
| 001 - CONTROL NUMBER | |
| control field | 8629 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20181127190414.0 |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780409322644 |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 343 |
| 100 00 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clarke, Bruce R . |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing and the law / |
| Remainder of title | |
| Statement of responsibility, etc. | Bruce R Clarke; Brendan Sweeney |
| Medium | |
| 250 00 - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Sydney : |
| Name of publisher, distributor, etc. | LexisNexis, |
| Date of publication, distribution, etc. | 2006. |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | viii, 644 pages ; 25 cm |
| 500 ## - GENERAL NOTE | |
| General note | Previous edition: 2005. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | CONTENTS : Introduction to the law of marketing -- 2. Protecting inventive ideas -- 3. Protecting commercial secrets -- 4. Protecting copyright material -- 5. Protecting commercial designs -- 6. Trade designations: passing off and unfair trading -- 7. Trade designations: registration of trade marks -- 8. Product packaging and labelling -- 9. Product liability -- 10. Advertising -- 11. Selling techniques and electronic commerce -- 12. Competition law -- 13. Collusive conduct -- 14. Misuse of market power -- 15. Mergers -- 16. Resale price maintenance -- 17. Exclusive dealing -- 18. Franchising. |
| Miscellaneous information | |
| Statement of responsibility | |
| Title | |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Examines the legal controls imposed on the manufacturing, labelling, packaging, distribution, promotion, pricing and retailing of goods and services. The book aims to provide a text appropriate for practitioners and marketing students, and focuses on the impact of the laws on the marketing of products. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Australia. |
| General subdivision | |
| Topical term or geographic name entry element | Marketing -- Law and legislation -- Australia. |
| General subdivision | |
| Topical term or geographic name entry element | Marketing -- Law and legislation. |
| General subdivision | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Serial Enumeration / chronology | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main TEST | RTC Library | RTC Library | Main opac | 13106 | 343 CLA | 30013078 | 27/11/2018 | 27/11/2018 | Main |