Marketing and the law / Bruce R Clarke; Brendan Sweeney
Material type:
TextPublication details: Sydney : LexisNexis, 2006.Edition: 3rd edDescription: viii, 644 pages ; 25 cmISBN: - 9780409322644
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RTC Library Main opac | Main TEST | 343 CLA | Available | 30013078 |
Previous edition: 2005.
CONTENTS : Introduction to the law of marketing -- 2. Protecting inventive ideas -- 3. Protecting commercial secrets -- 4. Protecting copyright material -- 5. Protecting commercial designs -- 6. Trade designations: passing off and unfair trading -- 7. Trade designations: registration of trade marks -- 8. Product packaging and labelling -- 9. Product liability -- 10. Advertising -- 11. Selling techniques and electronic commerce -- 12. Competition law -- 13. Collusive conduct -- 14. Misuse of market power -- 15. Mergers -- 16. Resale price maintenance -- 17. Exclusive dealing -- 18. Franchising.
Examines the legal controls imposed on the manufacturing, labelling, packaging, distribution, promotion, pricing and retailing of goods and services. The book aims to provide a text appropriate for practitioners and marketing students, and focuses on the impact of the laws on the marketing of products.