Social sector communication in India : concepts, practices, and case studies / Jaishri Jethwaney.

By:

Jethwaney, Jaishri N [author.]

Material type:

TextPublisher: Los Angeles ; Thousand Oaks : SAGE, 2016Description: xvi, 268 pages ; 23 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9789351508144 (hardback)

Subject(s):

DDC classification:

306.0954 23

Contents:

PrefaceOverview of Social Sector in IndiaSocial MarketingCorporate Social ResponsibilityAdvocacy, Communication, and Social MobilizationGrassroots CommunicationPlanning and Executing Social Communication Campaigns: Case StudiesHands-on Skills in Writing and Social Media UseIndex

Summary: A first-of-its-kind book on social sector communication in India that combines concepts with hands-on skills

List(s) this item appears in: Strategic Communications

Holdings ( 1 )
Title notes ( 3 )

Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Main	RTC Library Main opac		Main TEST		306.09 JET					Available			30012508

Total holds: 0

Includes bibliographical references and index.

A first-of-its-kind book on social sector communication in India that combines concepts with hands-on skills