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Advertising : what everyone needs to know / Mara Einstein.
Material type:
TextPublisher: New York : Oxford University Press, [2017]Description: xiii, 229 pages ; 22 cmContent type: - text
- unmediated
- volume
- 9780190625887 (cloth : alk. paper)
- 9780190625894 (pbk. : alk. paper)
- 659.1 23
Contents:
CONTENTS: From advertising to marketing -- The business of advertising -- Consumer behavior -- Creative -- Advertising and society -- Media: advertising's everywhere -- Advertising in the digital age.
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Main
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RTC Library Main opac | Main TEST | 659.1 EIN | Available | 30012388 |
Total holds: 0
Includes bibliographical references and index.
CONTENTS: From advertising to marketing -- The business of advertising -- Consumer behavior -- Creative -- Advertising and society -- Media: advertising's everywhere -- Advertising in the digital age.