Media audience research : a guide for professionals / Graham Mytton, Peter Diem, Piet Hein van Dam.

By:

Mytton, Graham [author.]

Contributor(s):

Material type:

TextPublisher: Thousand Oaks, California : SAGE Publications, Inc., [2016]Edition: Third editionDescription: xvi, 281 pages ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9789351506430 (pbk. : alk. paper)

Uniform titles:

Handbook on radio and television audience research

Subject(s):

Mass media -- Research -- Methodology

DDC classification:

302.2/072 23

Contents:

Introduction -- History of media research -- Quantitative research: audience measurement- general theory and the basics -- Audeince and media measurement research methods in use today -- Quantitative online research -- Internet audience measurement: passive methods and technologies -- Qualitative research -- Auidence opinion and reaction -- Desk research -- Data analysis -- Adapting media research to different cultures.

Summary: The only comprehensive training book on conducting research into all forms of media.

Holdings ( 1 )
Title notes ( 4 )

Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Main	RTC Library Main opac		Main TEST		302.2 MYT					Available			30012852

Total holds: 0

Revision of author's Handbook on radio and television audience research.

Includes bibliographical references and index.

The only comprehensive training book on conducting research into all forms of media.