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This is PR : the realities of public relations / Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg.

By: Contributor(s): Material type: TextPublication details: Belmont, CA : Wadsworth/Thomson Learning, c2004.Edition: 8th edDescription: xii, 418 p. : ill. ; 25 cmISBN:
  • 0534562639 (pbk.)
Subject(s): DDC classification:
  • 659.2 22
Contents:
CONTENTS : Public relations: role, origins and trends affecting the future -- PR Roles and Specialties 2. PR's Origins and Evolution -- Trends in PR -- PR research -- Research: Planning Processes and Techniques -- Publics and Public Opinion -- Theory, ethics and laws affecting PR practice -- Theoretical Underpinnings for PR -- PR Ethics and Responsibilities -- PR and the Law -- PR in action -- Strategic management in PR Practice -- Communication, Channels and Media -- Tactics and Techniques: Details that make PR Strategies Work -- Campaigns -- Crisis and Credibility -- Public Relations Practice and a World View.
List(s) this item appears in: Strategic Communications
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main RTC Library Main opac Main TEST 659.2 NEW Available 30013527
Total holds: 0

Includes bibliographical references (p. 363-382) and index.

CONTENTS : Public relations: role, origins and trends affecting the future -- PR Roles and Specialties 2. PR's Origins and Evolution -- Trends in PR -- PR research -- Research: Planning Processes and Techniques -- Publics and Public Opinion -- Theory, ethics and laws affecting PR practice -- Theoretical Underpinnings for PR -- PR Ethics and Responsibilities -- PR and the Law -- PR in action -- Strategic management in PR Practice -- Communication, Channels and Media -- Tactics and Techniques: Details that make PR Strategies Work -- Campaigns -- Crisis and Credibility -- Public Relations Practice and a World View.

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