MarketBusters :
McGrath, Rita Gunther.
MarketBusters : 40 strategic moves that drive exceptional business growth / Market busters 40 strategic moves that drive exceptional business growth Rita Gunther McGrath, Ian C. MacMillan. - Boston : Harvard Business School Press, c2005. - viii, 264 p. ; 25 cm.
Includes bibliographical references (p. 237-244) and index.
MarketBusting strategies -- Transform the customers' experience -- Transform your offerings and their attributes -- Redefine your profit drivers -- Exploit industry shifts -- Exploit emerging opportunities -- Executing marketBusting strategies -- MarketBuster case study : Royal Insurance Italy.
1591391237 (hardcover : alk. paper)
2004023600
Customer relations--Management--Handbooks, manuals, etc.
Strategic planning--Handbooks, manuals, etc.
658.4/012
MarketBusters : 40 strategic moves that drive exceptional business growth / Market busters 40 strategic moves that drive exceptional business growth Rita Gunther McGrath, Ian C. MacMillan. - Boston : Harvard Business School Press, c2005. - viii, 264 p. ; 25 cm.
Includes bibliographical references (p. 237-244) and index.
MarketBusting strategies -- Transform the customers' experience -- Transform your offerings and their attributes -- Redefine your profit drivers -- Exploit industry shifts -- Exploit emerging opportunities -- Executing marketBusting strategies -- MarketBuster case study : Royal Insurance Italy.
1591391237 (hardcover : alk. paper)
2004023600
Customer relations--Management--Handbooks, manuals, etc.
Strategic planning--Handbooks, manuals, etc.
658.4/012