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MarketBusters : 40 strategic moves that drive exceptional business growth / Rita Gunther McGrath, Ian C. MacMillan.

By: Contributor(s): Material type: TextPublication details: Boston : Harvard Business School Press, c2005.Description: viii, 264 p. ; 25 cmISBN:
  • 1591391237 (hardcover : alk. paper)
Other title:
  • Market busters
  • 40 strategic moves that drive exceptional business growth
Subject(s): DDC classification:
  • 658.4/012 22
Contents:
MarketBusting strategies -- Transform the customers' experience -- Transform your offerings and their attributes -- Redefine your profit drivers -- Exploit industry shifts -- Exploit emerging opportunities -- Executing marketBusting strategies -- MarketBuster case study : Royal Insurance Italy.
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main RTC Library Main opac Main TEST 658.4 MAC Available 30011029
Total holds: 0

Includes bibliographical references (p. 237-244) and index.

MarketBusting strategies -- Transform the customers' experience -- Transform your offerings and their attributes -- Redefine your profit drivers -- Exploit industry shifts -- Exploit emerging opportunities -- Executing marketBusting strategies -- MarketBuster case study : Royal Insurance Italy.

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