MarketBusters : (Record no. 6124)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01253cam a2200253 4500 |
| 001 - CONTROL NUMBER | |
| control field | 7198 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20181127183129.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 041007s2005 mau b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2004023600 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1591391237 (hardcover : alk. paper) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4/012 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McGrath, Rita Gunther. |
| 245 10 - TITLE STATEMENT | |
| Title | MarketBusters : |
| Remainder of title | 40 strategic moves that drive exceptional business growth / |
| Statement of responsibility, etc. | Rita Gunther McGrath, Ian C. MacMillan. |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Market busters |
| Title proper/short title | 40 strategic moves that drive exceptional business growth |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Harvard Business School Press, |
| Date of publication, distribution, etc. | c2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 264 p. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 237-244) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | MarketBusting strategies -- Transform the customers' experience -- Transform your offerings and their attributes -- Redefine your profit drivers -- Exploit industry shifts -- Exploit emerging opportunities -- Executing marketBusting strategies -- MarketBuster case study : Royal Insurance Italy. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer relations |
| General subdivision | Management |
| Form subdivision | Handbooks, manuals, etc. |
| Topical term or geographic name entry element | Strategic planning |
| Form subdivision | Handbooks, manuals, etc. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | MacMillan, Ian C., |
| Dates associated with a name | 1940- |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Serial Enumeration / chronology | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main TEST | RTC Library | RTC Library | Main opac | 11056 | 1 | 1 | 658.4 MAC | 30011029 | 20/11/2019 | 17/10/2019 | 27/11/2018 | Main |